Recorded Music Industry Assignment Example | Topics and Well Written Essays - 2000 words

Recorded Music Industry - Assignment Example In so doing, it will make use of two strategic widely accepted strategic management techniques, namely PESTLE analyses and Porter's Five Forces Model. This report will end with the presentation of the identified industry's identified opportunities and threats. PESTLE Analysis stands for Political, Economic, Social, Technological, Legal, and Environmental which represents the important aspects affecting the operation and strategic direction of a business organisation and the whole industry. This strategic management tool gains wide acceptance among managers and industry analyst because it offers an extensive identification of the environmental factors that affects an industry. The past years have witnessed the rapid integration of economies into a global village due to the various political agreements. It should be noted that both geographical and political boundaries are disappearing with the creation of trade agreements, free trade zones, regional blocs, and economic zones. This rapid globalisation facilitates the influx of goods and services within geographic borders at lower tariffs, duties, and other trade boundaries. This is coupled with the free flow of capital especially in developing countries where foreign direct investments are warmly welcomed with financial and non-financial incentives. These policies which are instituted to promote globalisation have crucial implications for the global music industry. These enabled large music labels to penetrate profitable markets in other countries and allow the free flow of music formats such as CDs and MP3s from one location to another (Dolfsman 2000). 2.2. Economic One of the most significant developments in the global music industry is the rise of the former developing economies like China, India, and other Latin American countries. It should be noted that the rapid growth in these nations are strongly indicated by the rise in gross domestic product and per capita income. Currently, China is the fastest growing economy in the world, posting a GDP growth rate of 10.7% during 2006 (GDP Growth 2007). With this rapid growth, the Chinese economy is eyed by various business organisations as a profitable business venue. Economic growth also signals higher disposable income for customers which can further trigger and enhance spending in the consumer sector. 2.3. Social The internet technology has been warmly embraced by customers around the world. According to the latest data from InternetWorldStats.com, worldwide internet penetration is at 16% as of January 11, 2007. Asia accounts for the largest portion of this population with the large share increase from China. Usage growth has been escalating, posting a growth rate of 202.9% during the eight year period 2000-2007 (Internet Usage Statistics 2007). Similarly, the number of global mobile phone users is also in an uptrend. It is reported that the number of mobile phone subscribers have increased by 25% during 2004, 2005, and 2005. However, experts forecast that this trend in increments will slowly decelerate in 2007. According to iSuppli, mobile phone users will be growing at slower rates of 12.8% and 9.6% in 2007 and 2008,

Contamination and Remediation Essay Example | Topics and Well Written Essays - 3000 words

Contamination and Remediation - Essay Example Jackson and Lesage (1992) found that risks and threats to the environment and human health include corrosiveness, explosiveness, toxicity, combustibility and carcinogenicity. A site can also be called contaminated if an identified part of land has a higher identified contaminant in concentrations compared to the level of concentrations in a land that is non-contaminated. In the present era, site contamination has become a real issue as it produces various critical impacts regarding environment, water, human health, and economy of any specific country. Contamination of sites has become a problem due to increased redevelopment of agricultural and industrial land. Assessment of a contaminated site is usually done by using a five-staged approach. The five stages include preliminary site assessment, detailed site assessment, remedial action plan, remediation of the site, and validation of the remediation process. In preliminary site assessment, inspection of the site is conducted in collaboration with the site management staff including owner of the land. Site history review is done by the inspection team and some samples of soil of the suspected site are also taken by the team in order to prepare an initial report which comes in use if symptoms of site contamination are found in the results of the report. Then in the next stage, comprehensive and detailed assessment of the collected soil samples is done in order to know the extent of presence of hazardous substances in the soil. The results of the assessed samples indicate whether the site actually needs a remediation process or not. If the results are positive, the inspection team moves towar ds the third stage which is remedial action plan stage. In this stage, planning is done regarding the suitable remediation process by analyzing the site remediation strategies and actual contaminated area of the site. Human

My Future Faculty Mentor Essay Example for Free

My Future Faculty Mentor Essay Having the field experience is something that I myself am looking forward. I know that there will be lots of things that I would be encountering as I take my field experience, but one thing that I am looking forward to is working with my future faculty mentor. As I come close to having my field experience I have expectations about working with my faculty mentor, and the one thing that I expect to learn and attain through the help of my mentor is to become independent. Faculty mentors will be assigned to us to help and guide us in our field experience, but it is not necessary for us to be always dependent on our mentors, we too should learn how to become independent while working with them. I believe that I will be learning a lot from my faculty mentor as I enter my field experience and one thing that I have to learn as I enter my field experience is to work independently. Though our mentors will help us, I must possess the necessary skills in order for me to work independently. Before going into a field experience, one must first know self-management where one would set goals, consider alternatives and evaluate them according to ones specific knowledge and skills (Academic innovations: secretarys commission on achieving necessary skills (scans), 1991). Another very important thing as I work with my mentor is that I should be responsible and must know how to manage my time well. Working independently means working by yourself; even though the mentors are there, one should be responsible to perform tasks and finish them in the time given (Academic innovations: secretarys commission on achieving necessary skills (scans), 1991). These I believe are the two most important factors that I should consider as I work independently with my faculty mentor. From strategies to guidelines, I believe with the help of my faculty mentor that I would be able to learn these things and many more, but I know that I too should know how to work independently because this is a challenge for me to become a better person. Reference Academic innovations: secretarys commission on achieving necessary skills (scans). (1991). Retrieved from http://www. academicinnovations. com/report. html#manage

Comparisons and Contrasts of the Social Structures Essay Example for Free

Comparisons and Contrasts of the Social Structures Essay There are many comparisons and contrasts of the social structures and religious beliefs between West Africa and Europe from 700-1500 BCE. Some of these include that West Africa was mainly Islam and Europe was Catholic. Both West Africa and Europe had patriarchal societies. Both of these groups are very different but also have some similarities. West Africa was mainly Islam and Europe was Catholic. This is because West Africa was largely affected by sub Saharan trade. During this time period most of Europe was catholic although it was not as widespread as other religions. Both West Africa and Europe had patriarchal societies although in West Africa women had more influence and could actually govern people. The Muslims of Africa during this time period were typically much less strict about the roles of women than their Middle Eastern counterparts. In both Western Africa and Europe, people were born into leadership positions and higher classes. Instead of having elected officials, both of these societies have leaders that live in a royal family. In Europe the top of the social ladder are priests and in West Africa military leaders are the top of the social ladder. In Europe, the catholic religion is a main part of everyday life. The Pope elects many political leaders in European countries displaying the dominance of religion in this region. Many things about West Africa and Europe are similar, but as we can see they are also very different. This is evident in the fact that both regions are patriarchal and that West Africa was Islam and Europe is Catholic between 700-1500 BCE.

Fantasy Trading and Legality Thereof

Fantasy Trading and Legality Thereof ABSTRACT Regulators are at a crossroads. On one hand, innovation in businesses should not be stifled by excessive and outdated regulation. On the other hand, there is a real need to protect the users of these services from fraud, liability and unqualified service providers. This predicament is far more complex than it seems, since regulators are confronted here with an array of perplexing questions. Firstly, can these practices be qualified as innovations worth protecting and encouraging? Secondly, should the regulation of these practices serve the same ends as the existing laws for equivalent commercial services? Thirdly, how can regulation keep up with the evolving nature of these innovative practices? The answer to these questions has a single answer Very little is known about the socially effective ways of consistently regulating and promoting innovation. This article deals with the legality of fantasy trading using tests, various schools of thought and a comparative analysis, among othe r things. Additionally, the article also seeks to delve into the question of regulation per se. That is to say how much regulation, if any, is just and apt keeping in mind that the world is now brimming with innovation than ever before. In a global context, are fantasy trading and especially fantasy sports trading a harmless distraction or an unregulated business area poised to be a multibillion-dollar industry or both? Do fantasy trading and illegal betting fall in the same moral spectrum? These questions, among others, are pertinent to note because of this simple reason Demographics. Nearly 57 million people play fantasy sports in the U.S and Canada alone[1]. Backdrop: The issue of legality In early October 2015, the biggest scandal to hit the young fantasy sports industry was reported by the New York Times. An employee at Draftkings, a Boston-based daily fantasy website, released privileged fantasy draft information before the start of the third week of the National Football League (NFL) season. This employee won $350,000 that same week at FanDuel, a rival daily fantasy website hailing from New York.[2] FanDuel and DraftKings have become the two biggest entities in the fast-growing daily fantasy sports industry. DraftKings alone expected to pay out $1.2 billion in cash prizes in 2015.[3] Industry estimates anticipate that $2.6 billion in contest entry fees will be paid this year across the industry and that by 2020 partaking will rise up to $14.4 billion. In July, Fox Sports, one of the biggest TV Networks, led a $300 million funding round for Draft Kings.[4] Despite this, not all was hunky dory for the fantasy sports industry as the events of October had a tremendous impact on daily fantasy sports websites. Eric Schneiderman, Attorney General of New York demanded DraftKings and FanDuel to stop accepting New York-based players, as their games constituted illegal gambling under New York state law. Joining the bandwagon, Attorney Generals in five other states declared that the daily fantasy games are a form of gambling or illegal under state laws. The states include Texas, Illinois, Hawaii, Vermont and Mississippi. Offering a differing view, Rhode Islands attorney general declared the activity legal but said it needs to be regulated. On October 8th, a class action lawsuit was instituted in a New York federal court alleging that the two companies fraudulently induced players to pay money for contests without proper acknowledgement that company employees could play the contests with privileged information giving an impression of Insider Tradi ng[5]. Nevada has banned both sites from operating in-state until the companies, and their employees, receive state gambling licenses an action that would officially mark daily fantasy sports as gambling operations in the US[6]. This presents a challenge to legal scholars and policy makers as under federal sports betting laws in the U.S, sports gambling is deemed illegal in all states except four[7]. Even under the Interstate Wire Act of 1961, it is illegal for sports gambling information to be transferred across state lines unless both states have a legalized sports gambling regime. In Australia, there is a segregation between fantasy trading games which are permitted by Australian Securities and Investments Commission (ASIC) and the ones operating without any such license provided by ASIC. Such games are warned by the ASIC[8]. According to the ASIC, fantasy stock trading firms could be flouting the law if they incentivize or reward real trades. Additionally, firms facilitating such trading must obtain an Australian Financial Services license. The Securities and Exchange Board of India (SEBI), on August 30, 2016 issued a press release[9] warning investors about such schemes. It further clarified that these schemes are neither approved nor endorsed by SEBI or any other SEBI recognized exchange. Furthermore, in its caveat, it also stated that the benefits generally available to an investor such as the dispute resolution mechanism as well as the grievance redressal mechanism would not be available to the concerned participant. Similarly, even the Bombay Stock Exchange issued an advisory against such leagues/competitions and schemes etc.[10] ANLYSIS AND EXAMINATION OF ITS LEGALITY It is the authors submission that it is detrimental to declare a budding and more importantly an innovative industry illegal without qualification. Unfortunately, there are currently no laws for fantasy trading and fantasy sports companies. In the US, if a website qualifies as a fantasy sports provider under the Uniform Internet Gambling Enforcement Act (UIGEA), so long as the website fulfills three statutory obligations, it is notconsidered to be a gambling transaction and is therefore free from all of the regulations and restrictions gambling law provides[11]. An evergreen comparison in the spheres of law, public policy and economics is at of securities trading and sports gambling. Many investors buy stock for the same reasons that gamblers may choose certain slots machines, lottery numbers, or squares on a roulette table, or choose to bet or fold a certain poker hand.[12] Findings by scholars like Christian Hurt conclude that, despite being structurally different, sports betting and the securities market are not very different when it comes to the balance of chance and skill required to be successful in either. It is the submission of the author that it is conceivable to place fantasy football into a comparison between sports betting and securities exchanges. At this juncture, it is imperative to note that the business model of fantasy stock trading is largely similar to fantasy sports trading. The position of law in the USA with regards fantasy trading is fascinating. Fantasy trading is legal in the US but is largely unregulated by the Securities Exchange Commission (SEC). The process of creating a regulatory framework for this industry is underway[13]. Despite a strict prohibition on sports betting in the US, the Congress has not touched upon, rather intentionally, online fantasy sports. To illustrate, in 2006 Congress passed the UIGEA. The Act made it illegal for those engaged in the business of betting or wagering to knowingly accept funds connected to illegal internet gambling. But the Act creates an explicit exception for fantasy sports games[14]. The exception enunciates: (I) All prizes and awards offered to winning participants are established and made known to the participants in advance of the game or contest and their value is not determined by the number of participants or the amount of any fees paid by those participants. (II) All winning outcomes reflect the relative knowledge and skill of the participants and are determined predominantly by accumulated statistical results of the performance of individuals (athletes in the case of sports events) in multiple real-world sporting or other events. (III) No winning outcome is based (aa) on the score, point-spread, or any performance or performances of any single real-world team or any combination of such teams; or (bb) solely on any single performance of an individual athlete in any single real-world sporting or other event.[15] Hence, games based upon the performances of several individuals/teams over several games, set prizes and the relative knowledge and skill of participants prevent fantasy trading from being deemed as gambling operations and illegal. It is the opinion of the author that it is paramount to examine whether fantasy trading constitutes illegal online betting. Erick Lee, for example, opines that fantasy games do not constitute illegal betting, nor are such games plagued with the same public policy problems as traditional gambling only restricted statutory regulation within hypercompetitive [high payout] fantasy leagues should be enacted.[16] On the contrary, Nicole Davidson distinguishes between Games of Chance and Games of Skill and determines that fantasy sports rely on chance more than skill. This, tied with the entrance fee consideration most participants pay, may put fantasy trading in conflict with federal and state laws, Davidson argues.[17] For sake of our analysis, reference has been made to a particular framework computed by scholar Christine Hurt. To Hurt, attempts to distinguish most any kind of gambling from most any kind of investing are illusory.[18] She thus rejects the traditional distinction, still used by courts today, of games of chance versus games of skill and replaces it with a spectrum of speculation ranging from games of pure chance to games of pure skill.[19] According to Hurt, Sports Betting, Stock Trading, and Insider Sports Betting all sit right in the middle, between Pure Chance and Pure Skill. She also finds trading in derivatives markets, and day-trading, to be more based in chance than sports betting; meanwhile, illegal insider sports betting and insider stock trading are more based in skill than individual stock trading.[20] In an analysis of where fantasy sports, particularly daily fantasy sports, sits on this spectrum, the answer falls lies between sports betting, stock trading, and insider s ports betting. It is difficult to come up with many legitimate reasons to ban sports gambling on one hand, but allow stock trading on the other. Hurt points to dated arguments for paternalism, social order, and morals as reasons for historys disdain for gambling. Arguments against gambling may focus on the immorality of either striving to achieve something without earning it or worshiping luck and therefore straying from monotheistic Judeo- Christian teachings.[21] Truth be told, determining figuring out a regulatory environment for fantasy trading through the lens of social policy and moralistic arguments is a messy affair. I would now analyze the structure of fantasy trading in order to determine its legality. The determination would be based on three facets operational, contractual and regulatory. The author would also look into the legalities of gambling as it falls in the same domain as the securities market and fantasy trading. It is pertinent to note that fantasy stock trading closely mirrors the Securities Market. The service provider manages the information they receive, publishes it selectively and profits based off the information they provide. Lets analyze fantasy trading using a three prong test. First, an examination of the operational structure of a fantasy trading transaction shall be done- who participates, who aids the transaction, in whose control the information is, timeline, expenses and changes made to the contract etc. Second, the contractual consideration is perused. Thirdly, the regulatory framework surrounding the transaction and the industry shall be looked into. We would be l ooking into the fantasy trading industry and regulations of the US, as there exists little legal literature on this subject matter in India. The Competition When it comes to stakeholders, there exist four of them. Participants are the ones who compete in the fantasy leagues. Host sites are the websites where information, news updates and statistics are stored and released. Commissioners oversee the league rules and solve disputes amongst players. Treasures collect money from the participants. However, due to multiple roles assumed by one stakeholder, effectively, there exist only two stakeholders the participants and the hosting website. Needless to say, the structure of the competition bears a resemblance to internet gambling and stock trading. The Consideration All participants pay entry fee. Participants can be denied at the behest of the commissioners/treasurers. The participant provides money in exchange for the chance of greater winnings. This is problematic as this is what makes one instantly compare illegal gambling with fantasy trading. In exchange, the website, provides as consideration the information available on their website, a stake in the prize and other website functions. Under terms of use websites also require participants to agree to all terms, including age limits, refund policies and conditions of participation. This generally exists by way of Standard Form Agreement. The Regulatory framework Much of the current controversy surrounding daily fantasy sports is centered on the exceptions that allow fantasy sports sites to operate despite federal antigambling laws.[22] Other laws that have put a blanket ban on online sports gambling have not been applied to fantasy sports. Despite the 1961 Wire Act, it has not been applied to fantasy sports leagues. There is no indication that any fantasy sports companies are banned under the Illegal Gambling Business Act. MEASURES: THE BEST FOOT FORWARD A complete ban is strict no-no because of its economic consequences. Banning, I believe, sends across a specious message to innovators. However, the author does understand the number of challenges these innovative practices poses on regulators. The first question to be asked here is when should fantasy trading be considered economically and legally relevant? How can the regulators strike the balance between the advancement of innovation and protection of customers from fraud and liability? A monstrous problem with any regulator across the world, I believe, is the misapplication of legal tools in innovative practices. Ex: Fixing tariffs by way of regulations for disruptive business models such as Ola and Uber is counterproductive to the innovation ecosystem.[23] To conclude, the formula has been: Changed Game + Same Rules = Game Over Other option, albeit risky, is that of self-regulation. The fantasy sports trading industry is the US is largely self-regulated. This is depicted in the age restriction and other terms of use. Furthermore, employees of the company or immediate family members of said employees; employees of any competing fantasy sight and any immediate family member; employees of any sports governing body that has access to privileged information or is barred from participating in sports bets; and more are prohibited from entering a contest.[24] There are a few rules designed to protect participants from frauds. But, the problem with self-regulation is that in a country like India this form of governance is unprecedented. More so, we do not know how the industry enforces these rules. For example: When it comes to enforcing the employee ban on participation, the scandal in the world of fantasy trading was created by an employee who won $350,000 by playing at another, rival site. CONCLUSION An important facet to fantasy trading that places it in the legal gamut is negotiability. Without negotiability which means the ability to raise the stakes or change the nature of the investment, any skill the participant may bring on the table is futile. They are left to the fancies of chance. For example: Stocks are negotiable. That is to say while the terms of the stock may be fixed at any time they can buy more stock or sell stock. They can even wield influence over the company. Likewise, in fantasy sports trading, participants can trade athletes with other with other participants or auction for new athletes. They exercise a lot of influence over negotiating their stake in the league. Fantasy trading is the middle grounds of share trading which is legal and online betting games like sports betting which is largely illegal. The more interested parties join in this industry, the tougher it will be to criminalize fantasy trading. The state views skill based games as legal and greater the needle points towards worshipping luck, the more chances of the game being deemed illegal. It is my opinion that Fantasy trading is completely legal so long as these games have longer timeframes, modest jackpots and smaller groups of participants. Games with short timeframes, giant jackpots and large participation come close to illegal gambling. Final thoughts are that we need some framework of regulation. An absolute ban is a thumb down. A policing system must be put in place to forbid employees from using potential privileged information to win big, ensuring that service providers are fairly handling the entry fee and distributing awards and checking for conflicts of interests between participants among other things. A robust dispute resolution mechanism is required in order to keep fantasy trading a legitimate and benign industry. ************* [1] http://fsta.org/research/industry-demographics/ [2] Joe Drape and Jacqueline Williams, Scandal Erupts in Unregulated World of Fantasy Sports. NYTIMES.COM, Oct. 5, 2015. [3] Bob Hohler, An uncertain line between fantasy sports, gambling. BOSTONGLOBE.COM, Aug. 2, 2015. [4] Dustin Gouker, Are FanDuel and DraftKings Television Partnerships All Locked In After Summer Flurry? LEGALSPORTSREPORT.COM, Aug. 12, 2015. [5] Supra n. 2. [6] Joe Drape, DraftKings Continues to Operate in Nevada NYTIMES.COM, Oct. 18, 2015. [7] Andew Vacca, Sports Betting: Why the United States should go all in. Willamette Sports Law Journal. [8] Georgia Wilkins, Fantasy Stock trading in ASIC sights. THE SUNDAY MORNING HERALD, March 28, 2016. [9] http://www.sebi.gov.in/sebiweb/home/detail/34568/yes/PR-SEBI-CAUTIONS-INVESTORS [10] http://www.bseindia.com/news_section/atten_investors.htm [11] Marc Edelman, A Short Treatise on Fantasy Sports Harvard Journal of Sports and Entertainment Law 35 (2012) [12] Christine Hurt, Regulating Public Morals and Private Markets: Online Securities Trading, Internet Gambling, and the Speculation Paradox, 86 B.U.L. Rev. 371 [13] https://www.sec.gov/oiea/investor-alerts-bulletins/ia_fantasytrading.html [14] Marc Edelman, A Short Treatise on Fantasy sports and the Law: How America regulates its new national pastime, 3 Harv. J. Sports Ent. L. Rev. 1, 37 (2012). [15] 31 U.S.C.A. ÂÂ §5362 (2006). [16] Erick S. Lee, Play ball! Substituting Current Federal Non-regulation of Fantasy sports leagues with limited supervision of hyper-competitive leagues, 29 Loy. L.A. Ent. L. Rev. 53, 87 (2008-2009). [17] Nicole Davidson, Internet gambling: should Fantasy sports leagues be prohibited? 39 San Diego L. Rev. 201, 228-229 (2002) [18] Christine Hurt, Regulating public morals and private markets: Online securities trading, internet gambling, and the speculation paradox, 86 B.U.L. Rev. 371, 377 (2006). [19] Christine Hurt, Regulating public morals and private markets: Online securities trading, internet gambling, and the speculation paradox, 86 B.U.L. Rev. 371 (2006). [20] Id. at 378. [21] Id. at 402. [22] Marc Edelman, A Short treatise on Fantasy sports and the Law: How America regulates its new national pastime, 3 Harv. J. Sports Ent. L. Rev. 1, 37 (2012). [23]Akshay Deshmane, Delhi readies policy to fix tariff ceiling for Uber, Ola ECONOMICTIMES.INDIATIMES.COM, Aug. 11, 2016. [24] Draftkings Terms of Use, https://www.draftkings.com/help/terms.; Fanduel Terms of Use, https://www.fanduel.com/terms.

Picasso Essay -- essays research papers

Pablo Picasso. Self-Portrait. 1907. Oil on canvas.   Ã‚  Ã‚  Ã‚  Ã‚  The formal and visual elements most utilized, recognizable, and original in Pablo Picasso’s Self-Portrait 1907 are line, texture, time, and color. As far as principals of design go, emphasis on proportion and scale of certain features makes them stand out, thus enhancing the expression of his face. I chose this artwork because the simplicity of the painting, especially the bold use of line, is appealing to the eye and looks like something I’d draw.   Ã‚  Ã‚  Ã‚  Ã‚  It appears as though Picasso started the painting with a heavy outline describing and exaggerating the shape of the head and its features, then went on to fill in the body and background. The lines outlining the eyes, cheekbones, and nose are much heavier than the lines making up the mouth. Perhaps this is because he saw himself as more the observer who expresses himself better through his art than through his words. With the eyes and nose overstated, the expression is one of curiosity and constant awareness, as well as optimism and enjoyment. Picasso makes great use of directional lines in this self portrait. His forehead slants at the same angle as his jaw and ear, collar, and lapel. His hair is combed at an angle that matches with the neck, left cheekbone and collar. His right cheekbone is a continuation of the line representing where his shirt buttons up which also matches the line of his left lapel. It looks like he...

Mentoring a Third Year Student Nurse Essay -- reflect on mentoring expe

For this assignment I will address Morton- Cooper & Palmer (2005) enabling traits and discussed the core skill of a mentor. I will analyse and reflect on how I’ve utilised these skill with a third year student nurse in my practice area (cardiology) I will also reflect and evaluate my mentoring experience with my learner to see if there is any area of improvement or changes to be amended. The Department for Health (2001) defined a mentor as an individual who facilitates learning and supervises and assesses students in the practice setting. As mentors, they make time for there students, checked student performance, set boundaries for the shift, knew what students were learning, explain what they were doing, asked questions and challenged students and acted as positive role models. In summary an effective mentor is someone who has a particular view of the nature of human beings and how they should be treated, has certain personal attributes, up-to-date knowledge and skills related to their professional practice and a genuine desire to give time and energy to the role of mentor. This is important as its helps in building student’s confident and also be able to work in friendly environment. Morton- Cooper & Palmer (2005) has identified three characteristics /Enabling Traits of an effective mentor which would be analysed in the essay. This involved Competence, Confidence, and Commitment. As a mentor I have to prepare myself prior to meeting my student needs. My manager gave me details of my student including the year and duration on the ward. With this information, I prepared my shift rota to fit in with my student for the first week. I met with my student for the first time and introduced myself to her as her mentor. I ... ...n important role in developing nursing students’ learning. The interaction with patients and their families during this experience helps nursing students to develop technical, psychomotor, interpersonal and communication skills (Banning et al 2006). In conclusion, mentoring is an important and effective adult learning strategy. There is a need to recognize that once one take on the role of mentor, there will be need to be equip with relevant educational training and with up to date knowledge. Being a mentor has given me the opportunity to develop learning skills in my clinical practice that will contribute to students learning in the future. It is ideal for mentor and student to link prior to starting the placement. The reflection process has given me skills to reflect, address strengths, weakness and the opportunity to address issues within practice area.